Advertising Policy

Clear labels

Display ads, sponsored stories, affiliate content, and commercial placements are labeled with terms such as Advertisement, Sponsored, or Affiliate Disclosure.

Editorial separation

Advertisers may not buy favorable editorial coverage. Sponsored content can be reviewed for accuracy, safety, and legal compliance before publication.

Rights and trademarks

Advertising must not imply official association with FIFA, World Cup organizers, teams, broadcasters, or ticketing providers unless the advertiser has the necessary rights.